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  • Do Marketplaces Drive Consumer Loyalty?

    How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following:     ➤ In Australia, eBay…

  • How to grow your traffic on marketplaces six-fold, without spending a cent.

    I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us!…

  • data enrichment

    4 Tips For Lowering The Cost Of Data Enrichment

    As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited.  In some instances, clients are not willing…

  • It’s eBay vs Amazon… but you’re the winner!

    eBay recently launched their subscription ‘eBay plus’ program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle…

  • The Importance of Developing Strong Product Copywriting Content

    Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your…

  • How to use product images to boost conversion and online sales

    How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for…

  • How can retailers benefit from Amazon’s arrival in Australia?

    There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring…

  • The Importance of Seller Ratings on Amazon.

    Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and seller ratings perform different roles on an Amazon platform. “Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller ratings and…

  • 7 Lighting Tips to Take Your Product Photography to the Next Level!

    Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high resolution images so customers can easily understand features and value. This isn’t a step by step guide but rather a series of tips to help you produce better pictures. Studio mono-block, window, lamp, torch,…

  • How to sell your products on Amazon Australia

    With Amazon launching in Australia later this year, manufacturers, brand owners and wholesalers face multiple options for selling their products on Amazon.com.au.; Amazon Vendor Central, Amazon Seller Central or a hybrid approach. The interface that you decide to use will affect how you control your product, ability to set pricing, and depth of interaction with…