Style, poise & pictures that sell.
Fashion plays a major part of many people’s lives around the world. It’s about culture, self expression and individuality.
We recently worked with one of Australia’s leading and oldest fashion retailers to develop sensational product content for their online store, all shot and written by the team at our in-house studio. A number of models were booked for each label we were working with. A makeup and hairstyling artist was brought in to add some extra glam to the photo shoot, just like a real-life haute couture fashion show. We kept the shoot efficient and organised, quickly moving through outfits with models relaxed, street posed and lit high key in classic glamour style.
To make things exciting for the online shopper, we shot a range of fashion videos of the more detailed garments, so consumers can see each cut, angle and flow of the clothing. After the photo shoot each photograph was carefully edited and touched up to meet the demanding requirements of our client’s product development team.
eCommerce fashion photography and copy are crucial for any fast fashion company as it provides customers with confidence to buy from the retailer. As the saying goes, quality detailed photographs do help with driving sales!