Recent Posts

December 13, 2019
6 Ideas to Improve Ecommerce Photography in 2020

A quick guide on improving your eCommerce photography: The shift in consumer patterns and behaviours has seen buyers making more image based purchases. Marketplaces have seen an increase with consumer quality, with many marketplaces running style guides. High quality images are now driving sales. Good quality and clear images are more likely to be used […]

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December 6, 2019
What are eBay promoted listings? How to drive sales with it ?

With eBay being one of the more popular market places around, you don’t want to miss out on that key surge of traffic directed to your products by using eBay promoted listings. Which is why promoted listings is the perfect campaign for advertising your products. Risk-free, flexible and easy to use, implementing Promote Your Listing […]

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December 2, 2019
(2020) eBay SEO guide. How to optimise titles, categories and item specifics of eBay listings.

You know how many people are selling on eBay? 168 million as of you reading this! So you need to get your eBay SEO for your listings right. The key to getting those sales on eBay is about getting your item to be listed on page one. Title optimisation, keywords and item specifics are just […]

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September 26, 2019
5 things you need to drive sales on marketplaces!

Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces?    1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships […]

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September 17, 2019
Short-term sales tactics for ebay, amazon, and catch.

What do you do when your marketplaces sales are below expectations?   For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the […]

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August 29, 2019
Marketplace Integrations: Through the lens of a merchandiser

Integrating online stores with marketplaces is the ‘new normal’, the days of manual eBay store management are long gone! There is absolutely no doubt integrations are great and can definitely make marketplace management easier. However, integration tools are commoditised and in Australia alone there is a vast array of marketplace integration tools such as Omnivore, […]

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May 28, 2019
Do Marketplaces Drive Consumer Loyalty?

How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following:     ➤ In Australia, eBay […]

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May 15, 2019
(How to) Grow your traffic on marketplaces six times, without spending a dime.

I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us! […]

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April 30, 2019
4 Tips For Lowering The Cost Of Data Enrichment

As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited.  In some instances, clients are not willing […]

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July 7, 2018
It's eBay vs Amazon... but you're the winner!

eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle […]

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July 25, 2017
The Importance of Developing Strong Product Copywriting Content

Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your […]

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July 18, 2017
(How to) Use product images to boost online sales and conversion.

How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for […]

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July 16, 2017
How can retailers benefit from Amazon's arrival in Australia?

There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring […]

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July 7, 2017
The Importance of Seller Ratings on Amazon.

Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews and seller ratings perform different roles on an Amazon platform. "Product ratings are impersonal and allow the consumer to see that the product that they are purchasing is of high quality. Seller ratings and […]

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July 3, 2017
7 Lighting Tips to Take Your Product Photography to the Next Level!

Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high resolution images so customers can easily understand features and value. This isn’t a step by step guide but rather a series of tips to help you produce better pictures. Studio mono-block, window, lamp, torch, […]

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June 24, 2017
Start selling on Amazon in Australia - How to guide!

With Amazon launching in Australia later this year, manufacturers, brand owners and wholesalers face multiple options for selling their products on Amazon.com.au, Amazon Vendor Central, Amazon Seller Central or a hybrid approach. Here's a short introduction to explain the difference between the two platforms and how they will influence your selling experience on Amazon. Amazon […]

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