Tags: Marketplaces

3 Simple reasons why you need a powerful Marketplace Management tool

January 8, 2020

Harjot Singh

A while ago we wrote an article about what to look out for when doing an integration to online ecommerce marketplaces (such as eBay and Amazon) from a Shopify/Magento/Bigcommerce store.

Now that you have integrated, it’s time to think about putting a trading tool in place to help you sell more! So why should you do this?

Integration software is.. integration software and is not a Marketplace Management tool.

Integrations are great, what’s not to like about automation?

But Amazon or eBay integration tools and software will not help you sell more (although the marketing material sometimes says it will), they simply exist to help automate the relevant data feeds.

Often they are not built with trading in mind and fall short of providing the necessary information to help you make merchandising/trading /optimisation decisions.

Our clients often complain that eBay and Amazon integration software don't even provide a consolidated view of all their channels!

1. You need to know what's happening at a glance

Marketplace selling requires a trading mentality which means closely measuring performance and iterating quickly when things aren't working.

Having the right marketplace management tool that can deliver performance information across all your channels at a glance is a must.

You wouldn't drive a car with a blindfold on right?

2. You need clear actionable insights to make trading decisions

Visibility is great, but as a seller it’s easy to get overloaded with information.

The right marketplace management tool will help you cut out the noise and focus on what matters.

As an example, you might have a product that has super high conversion but poor impressions, a powerful marketplace management tool will bring this low-hanging fruit to your attention and present you with a solution so you can capitalise on it!

3. Logging into multiple marketplace back-ends is painful

You would be surprised how many sellers complain about having to login to eBay seller hub, then login to Amazon Seller Central just to find out how many sales they’ve done (or not done).

If you are selling on 10+ channels this is super painful!

A comprehensive guide to eBay item specifics.

What is Amazon A+ Content?

One comment on “3 Simple reasons why you need a powerful Marketplace Management tool”

Changes to eBay Item Specifics (February 2020) - MerchantSpring says:
February 12, 2020 at 7:48 pm
[…] Marketplace Manager’s built in eBay Item Specifics module is a simple and easy way to complete your item specifics without having to worry about what the new item specifics are or even what the accepted values are. Marketplace Manager quickly diagnoses your existing listings and identifies which product listings need attention. […]
Reply

Recent Articles

A comprehensive guide to eBay item specifics.

Love it or hate it, Item Specifics on eBay are an important feature that eBay stores and sellers should consider. Why is it important? It allows buyers to find and see your item in the search results while allowing them to quickly learn about your product without reading too much! In this article, we'll guide […]

What is Amazon A+ Content?

When you are selling on Amazon, take advantage of Amazon A+ Content, a program that enhances your product detail page with great visuals and detailed descriptions such as comparison charts which help your customer make an informed buying decision before purchasing. What makes it better is that it is now free and unlimited for all […]

Changes to eBay Item Specifics

In 2019 we saw the introduction of mandatory eBay item specifics for the very first time. On January the 29th eBay has again announced changes to their item specifics requirements. Luckily these changes will not take effect until March 2020. eBay have noted that this release will not include any changes to the item-specifics set, […]

Winning the Amazon Buy Box in 2020

Everything you need to know about securing that all important amazon Buy Box button and boosting your sales. What is the Amazon Buy Box and why is it important? Customers shopping on Amazon are looking for an easy and quick purchase. Amazon’s branding is centred around making their customer’s experience as hassle-free and quick as […]

How to sell on Amazon for beginners: A step by step guide.

The opportunity available to sellers on Amazon is immense. Get it right and Amazon could see a huge change in the sales of your business. In 2018, 19% of Amazon professional merchants brought in more than 1 million US dollars in sales. At MerchantSpring we’ve been using Amazon to boost our client’s profits for over […]

How to start selling on amazon UK (and into the rest of Europe)

Why sell on Amazon and why access UK markets? Amazon’s customers are spread out over 178 countries globally. So every seller should think of selling on amazon UK and globally. With Amazon listing over 3 billion products across 11 marketplaces worldwide, the ecommerce platform has a truly global outlook. You could gain a lot from […]