Video Series: How to setup an eBay store

Learn how to get started and start trading your products.

Episode 1: Setting up your account

Learn how easy it is to get started and start trading on eBay.

  • Account registration.
  • Financial setup.
  • Store subscription.

Episode 2: Product Images

Getting started with product content, specifically images.

  • Product photography.
  • eBay requirements.
  • Enhancing images.
  • Badging and callouts.

Episode 3: Copywriting

Describe your products, inform your customers and appear in search results.

  • Titles & product descriptions.
  • Item specifics and valid values.
  • HTML Templates.

Episode 4: Integration

Connecting your ecommerce platform to eBay.

  • Listing your products.
  • Tools and considerations.
  • Management of optimised content.

Articles from our team.

Learn how to get started and start trading your products.

Driving-sales-on-marketplaces MerchantSpring

5 things you need to drive sales on marketplaces!

Marketplaces are big and typically have millions of products listed at any given time, so what do you REALLY need to drive sales on marketplaces?    1. Have a relationship with the marketplaces Start building a direct relationship with the teams at marketplaces, don’t be afraid to ask for a call or face-to-face meeting. Relationships…

Driving your sales across multiple marketplaces MerchantSpring

Short-term sales tactics for ebay, amazon, and catch marketplace.

What do you do when your marketplaces sales are below expectations?   For those of you in retail, whether it be in e-commerce or in physical store retail, daily retail sales do not always happen according to plan. For most of us budgets don’t change, so what can we do to drive sales and plug the…

Amazon-eBay-Integration MerchantSpring

Marketplace Integrations: Through the lens of a merchandiser

Integrating online stores with marketplaces is the ‘new normal’, the days of manual eBay store management are long gone! There is absolutely no doubt integrations are great and can definitely make marketplace management easier. However, integration tools are commoditised and in Australia alone there is a vast array of marketplace integration tools such as Omnivore,…

Marketplace Manager MerchantSpring

Do Marketplaces Drive Consumer Loyalty?

How loyal are marketplace shoppers in Australia and New Zealand? Two external indicators are the percentage of direct visit (i.e. not via Google, email, affiliates, etc) and the time consumers spend on their site (dwell time). Putting these metrics together for Australian marketplaces (and including TradeMe) reveals the following:     ➤ In Australia, eBay…

Marketplace Manager MerchantSpring

How to grow your traffic on marketplaces six-fold, without spending a cent.

I’m going to tell you how. We recently conducted an experiment with one of our fashion clients to demonstrate the effectiveness of listing optimisation on marketplaces. The marketplace we chose for this exercise was eBay and we set aside 50 listings and a control group of 450 listings for the experiment. The results amazed us!…

data enrichment MerchantSpring

4 Tips For Lowering The Cost Of Data Enrichment

As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is once product content is live, to go back and touch this content can be expensive and is often cost prohibited.  In some instances, clients are not willing…

ebayvsamazon MerchantSpring

It’s eBay vs Amazon… but you’re the winner!

eBay recently launched their subscription ‘eBay plus’ program, driving hard against Amazon and offering unprecedented value to customers. The program includes: Free delivery and free returns (on Plus items) Double flybuys points Exclusive offers and deals Premium customer service Free 30-day trial Priced at $29 yearly (for the first year, usually $49) Already holding the mantle…

strong_product-_copywriting MerchantSpring

The Importance of Developing Strong Product Copywriting Content

Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The importance of SEO driven keywords is increasing daily with the number of sellers entering an already saturated online product market. Keywords and Search Results Product Title Missing popular crucial keywords from your…

woman-online-shopping-xlarge-825x510 MerchantSpring

How to use product images to boost conversion and online sales

How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed & convenience in relation to how customers eyes and senses are driven through campaigns, proving that attractive images will be the first point of interest, followed by effective text. Highly important for…

retailer_australia MerchantSpring

How can retailers benefit from Amazon’s arrival in Australia?

There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped billions off retail stocks in Australia. Increased focus and energy to deliver sales momentum in the short-term means most retailers have not evaluated the benefits online marketplaces such as Amazon may bring…